Brand Ownership Transparency
8 conglomerates own most of the brands you use every day. Look up any brand, scan your whole collection, or find the exact indie swap. Takes 10 seconds.
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Put in your whole makeup bag or skincare routine. Find out which conglomerates you're actually giving money to.
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Get the exact indie replacement for a specific product. MAC Ruby Woo? Try Fenty Uncensored. Done.
FREE · GROWING WEEKLY
MAC Studio Fix Fluid SPF 15
Foundation · $40.00
FairVein Alert
3 active boycotts · 10 sister brands
Coming Soon
Shows brand info right on the product page when you're shopping on Sephora, Ulta, Amazon, or Target. No extra tabs. No Googling. You just see it.
Wait, my Clinique moisturizer and MAC lipstick are the same company?? I had 5 Estée Lauder products and didn't even know it.
Sarah K.
Portland, OR
I love that it tells you the exact product to switch to, not just "try an indie brand." Like ok but WHICH one? This actually answers that.
Maya T.
Brooklyn, NY
I literally check this before every Sephora run. So much easier than screenshotting boycott lists from Instagram stories lol.
Jess R.
Austin, TX
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